What does a high tech hotel look like?
It is probably this question that puts a lot of hoteliers off embracing technology, moving it to the end of their to do list. The idea appeals but how to implement and reap the benefits seems to be the challenge.
The key is to use technology to provide a personalised, unique digital experience that enables guests to make the most of their stay. This builds brand loyalty and increases direct bookings.
It needn't be complicated, in fact the simpler it is the more likely the guest is to use it and engage with you via your hotel's app.
Return on investment is measurable and with the future of guest information becoming digital it is essential for hotels to embrace guest technology. Those hoteliers that adopt this new and exciting way to engage their guests will one day be seen as pioneers.