Hoteliers, resorts and holiday homes are all competing for the same customers and January is the month those customers consider where to spend their next big holiday.
With Brexit on the horizon many in the UK are choosing a staycation, especially after the fabulous summer of 2018, or are looking further afield, skipping many of the traditional destinations of Spain, Italy, Greece and France, Turkey is proving popular as are Mexico and the US.
Competing in this competitive market makes adopting a guest centric attitude vitally important, making the guest feel extra valued. One way to easily achieve this is through brilliant communication. Those hotels that adopt digital guest guides have the advantage of communicating with guests directly via their mobile device. Creating a communicaton path prior to arrival, thereby engaging with the guest in a more personal and friendly way. One that makes them feel connected to the hotel or resort in a way that cannot be achieved through an email or booking confirmation - giving adoptees an advantage over their competition.